RULE #1
ENHANCE VISUAL IMPACT WITH DRAMATIC LIGHTING
Lighting should not only be precise but also intentionally striking. Use hard lights to highlight contours, experiment with extreme contrasts, and create deep shadows for a three-dimensional effect. Strategically directed light can transform an ordinary product into a high-impact image.
#RULE2
PLAY WITH BOLD ANGLES AND DYNAMIC COMPOSITIONS
Lighting is the soul of portrait photography. Whether natural or studio light, it should be used strategically to highlight features, create depth, and convey the right emotion.
RULE #3
POWERFUL EDITING FOR A FLAWLESS FINISH
This isn’t about "subtle retouching"—it's about taking the image to the next level. Vibrant color adjustments, strong contrasts, and enhanced textures make the product look more attractive. The key is to keep the product’s authenticity while maximizing every detail.
RULE #4
CREATE EMOTION THROUGH CONTEXT AND VISUAL ELEMENTS
A neutral background is functional, but telling a story with the product makes it unforgettable. Adding complementary elements, motion effects, or immersive settings can make the viewer not just see the product but desire it. Use moving liquids, smoke, reflections, or rich textures to add drama and exclusivity.
