RULE #1
LIGHT IS THE MAIN INGREDIENT
Good lighting enhances textures, colors, and appetizing details. Whether using natural or artificial light, it must be carefully controlled to convey freshness and quality.
#RULE2
COMPOSITION THAT WHETS THE APPETITE
Framing, angles, and the arrangement of elements should guide the viewer’s eye and spark the desire to taste the dish
RULE #3
EDITING WITHOUT EXCESS
Post-production should enhance the image without altering the essence of the dish. Accurate color balance and subtle corrections make the food look real and delicious.
RULE #4
THE STORY BEHIND YOUR CUISINE OFFERING
Great food photography doesn’t just capture a meal—it conveys emotions, experiences, and the effort behind each recipe. The image should connect with the viewer and reflect the identity of the restaurant or chef.
